BizGapMap

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Privacy

Short version: no cookies, no advertising, no accounts, and no tracking pixels. We use one cookieless analytics tool that counts page views in aggregate and cannot identify you.

What we do not collect

Analytics

We use Cloudflare Web Analytics to see which pages are used and whether they load quickly. It is cookieless and does not store anything in your browser. Cloudflare states that it does not fingerprint individuals, track you across sites, or log query strings.

What is measured: page views, the referring site, country and region, browser and device type, and Core Web Vitals (loading speed). No names, email addresses, or precise locations.

Where it goes: the small measurement script is served from static.cloudflareinsights.com and reports to /cdn-cgi/rum on this domain. It is the only analytics tool on the site; there are no tag managers, advertising pixels, or session recorders.

How long it is kept: Cloudflare keeps unsampled measurements for 7 days, then aggregates them (about a 10% sample) for long-term storage. The dashboard shows up to 6 months. We do not connect these counts to anything else, because there is nothing else to connect them to.

Limits: some ad blockers and privacy browsers block the measurement script. When that happens your visit is simply not counted; the site works the same.

What exists anyway

Your choices

You can browse with JavaScript disabled: tables, reports, and the ZIP checker's data file still load, though the interactive map will not. If you have emailed us and want your message deleted, write to [email protected] and we will remove it.

Children

The site is a business research tool, not directed at children, and we do not knowingly collect information from anyone under 13.

Changes

If this policy changes again — for example, if an email newsletter is added later — the change will be dated here and posted to the update feed before it takes effect.

Related: Terms of use · Methodology · Data sources

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.